Cashing in on all formats

In Viewpoints By M4G Bureau - October 22, 2013

Siddharth Subramaniam, Principal Media Consultant, ITC Foods, talks about how the brand leverages OOH in the state of Tamil Nadu where hoardings are severely restricted.

Making the best of what's available

In Viewpoints By M4G Bureau - October 22, 2013

In a state where large formats are highly limited, here is a brand that still manages to make a presence in the outdoor space. Niranth Nalli, Vice Chairman, Nalli Silks, tells Outdoor Asia how the brand goes about it in Tamil Nadu.

'PPP is the way forward'

In Viewpoints By M4G Bureau - October 22, 2013

Hoardings may be banned in the state of Tamil Nadu, but with a judicious mix of planning, discipline and the right approach to OOH aesthetics, there can be a win-win situation for all concerned, says Anhsul Mishra, Joint Commissioner -- Commercial Tax Enforcement, Chennai & Former Commissioner, Coimbatore Corporation.

Ramco Cement builds presence in Bhubaneshwar airport

In OOH News By Nabamita Chatterjee - September 30, 2013

Being a new entrant in the Odisha market, the brand wanted to amplify its presence there and create a strong awareness through OOH

Ireo builds a clutter breaking campaign

In Campaigns By Bhawana Anand - September 27, 2013

Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign was designed by OOH agency Milestone Brandcom. Here's a look.

'If you can't say it smartly in 15 secs, don't say it at all!'

In Viewpoints By M4G Bureau - August 26, 2013

Content is an area with a lot of scope for improvement in the digital OOH space. Outdoor Asia interacts with Raika Gazder, who heads the content team at Times OOH, and who believes that the reason behind the slow growth in digital OOH content is the lack of knowledge. Here are excerpts from the interview…

'Creative agencies need better medium understanding'

In Viewpoints By M4G Bureau - August 09, 2013

Keyur Shah, CEO - Precious Metals Business Muthoot Pappachan Group, on why there are not many creative agencies who specialize in OOH creatives and much more....

'We need an education platform to create OOH awareness'

In Viewpoints By M4G Bureau - July 31, 2013

K.B. Agarwal, Managing Director- Rupa & Company Ltd, a big OOH spender, feels there is need for a well equipped OOH education platform in order to tackle issues such as measurement and monitoring in the industry.

'Very little evaluation matrix'

In Viewpoints By M4G Bureau - July 19, 2013

Sanjay Tripathy, Executive Vice President and Head -- Marketing, Product, and Direct Channels, HDFC Life, feels there is no proper system for monitoring and measurement in OOH.

Godrej LOCKSS gives wheels to innovation

In OOH News By VJ Media Bureau - July 04, 2013

Godrej Locking Solutions and Systems created an experience zone in form of a van known as 'Innovation on Wheels - where technology meets design' to give their customers an enriching experience.