Atin OOH creates festive atmosphere at Hyderabad airport during Ramadhan

In Campaigns By VJ Media Bureau - August 06, 2014

The OOH firm decked up different passenger touchpoints inside the airport and set up experiential brand zones

IOAA Credit Control Council strengthens action against defaulting firms

In OOH News By Rajiv Raghunath - August 04, 2014

The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms

OOH research is going to be as good as it gets: Gallen Yip

In Viewpoints By M4G Bureau - July 21, 2014

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, says OOH is here to stay in the long foreseeable term. Yip shares his thoughts on the emerging trends in the global OOH industry.

Engagement is key to effective OOH advertising: Brand leaders

In OOH News By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.

Vodafone launches'Save Trees' campaign in Kolkata on World Environment Day

In OOH News By Nabamita Chatterjee - June 13, 2014

The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.

OOH in Bihar & Jharkhand is economical & impactful: Uninor

In OOH News By Bhawana Anand - June 09, 2014

Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights:

CASHurDRIVE adds digital brochure to its portfolio

In OOH Solutions By Bhawana Anand - June 05, 2014

The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend time.

Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'

In OOH News By VJ Media Bureau - May 09, 2014

The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city

Mugil Media Network goes mobile for AIADMK, MDMK in TN

In OOH News By VJ Media Bureau - April 30, 2014

Due to the free movement of these mobile vans everywhere, awareness and quick recall value were generated with high profile exposure for the parties.

Reaching out in a snap!

In Gallery By - April 24, 2014

Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.