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Mr. M goes larger than life at Cyber Hub-Gurgaon
In Campaigns By Bhawana Anand - January 16, 2015
DDB MudraMax-Outdoor created a 25 ft. tall replica of Mr. M and installed it in Cyber Hub, one of the major corporate hubs in Delhi NCR. Its location helped Shine.com in grabbing attention of the corporate audience there.
'Consolidation will spur industry growth'
In Viewpoints By M4G Bureau - January 16, 2015
C D V Subba Rao, CEO & Director of Prakash Arts, believes that a certain degree of consolidation of OOH business across the country would be interest of the long-term viability of the industry. He adds that as there no real national players, the industry is not able to take a definitive shape.
Times OOH brands Yamuna Expressway for Infinity Group
In Campaigns By Bhawana Anand - January 06, 2015
To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.
Creating a sublime effect
In Campaigns By Chanda Kumar - December 31, 2014
Sublime House of Tea recently held a tea-tasting activity at the UB City, Bangalore, where the event successfully created curiosity among passers-by and enticed them to find out more about the brand and its product range.
AmEx reaches out to the masses through Mumbai Metro One
In Campaigns By Jubilee Cardozo - December 22, 2014
The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.
Vodafone paints the OOH landscape RED
In OOH News By Bhawana Anand - October 30, 2014
The OOH campaign has been primarily targeted at key cities like Mumbai, Delhi, Ahmadabad, and Kolkata where customers have greater affinity for postpaid services
CenturyPly takes campaign to greater heights
In Campaigns By Nabamita Chatterjee - October 28, 2014
The leading plywood maker extended their'Khushiyon Ka Rangmanch' ad campaign- with the Felfie Festival. For this interviews were aired lived on 91.9 Friends FM, where the participants and the RJ was set 15 feet above ground level.
Giving wings to India's first Red Bull Flugtag
In OOH News By VJ Media Bureau - October 20, 2014
The five-month long campaign was created to promote India's first Red Bull Flugtag, where all elements were centered on the theme - School of Indian Physics. Executed by 22feet Tribal Worldwide, the campaign received phenomenal response on social media platforms and at the event too.
Pepperfry engages travellers with furniture lounges at domestic airports
In Campaigns By Bhawana Anand - October 14, 2014
The online store creates visibility through its Pepperfry Furniture Lounges at three domestic airports, where travellers can experience the furniture and avail discounts during the festive season.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview: