Unconventional solutions without restriction is the need of the hour

In OOH News By Athira Nair - December 28, 2015

A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the emergence of an organised OOH industry is only possible when there are few players controlling the industry and allowing more unconventional and innovative solutions.

Digital OOH will see a tremendous growth in the future: Mandeep Malhotra

In OOH News By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015, Mandeep Malhotra, Founding Partner and CEO of The Social Street mentioned that the DOOH space is expected to see a tremendous growth in the future. There is revival and gradual growth of digital OOH in India as it is clearly targeted, impactful and is delivering excellent recall in this industry.

Being innovative creates impact and perception: Jayesh Yagnik

In OOH News By Athira Nair - December 16, 2015

Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.

Maruti S-Cross - Crossing over Traditional OOH

In Campaigns By Satarupa Chakraborty - November 03, 2015

The Maruti S-Cross outdoor campaign was launched alongside other mediums as part of the 360 degree plan as opposed to traditional OOH plan, where outdoor follows other mediums.

BBMP takes its payment system online for advertising department

In Viewpoints By M4G Bureau - November 03, 2015

According to BBMP, all outdoor media will come under this new system, where permission for self and commercial hoarding are only allowed through online system.

Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

We have no issue with tax structure but with by-laws: Anurag Bansal

In OOH News By Satarupa Chakraborty - October 15, 2015

In a market where authority regulations are posing as the biggest hindrance, the association should remain united in forming regulations and completely remove illegal media of the state.

OAA UP files case against govt for hiking tax for outdoor media owners

In OOH News By Satarupa Chakraborty - September 04, 2015

The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part as well.

AAAI & IOAA sign joint agreement to streamline OOH business

In OOH News By VJ Media Bureau - August 28, 2015

The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and processes are followed, timelines adhered to and commitments honored on both sides.

Kinetic launches in Russia, Ilya Cheredin appointed as CEO

In OOH News By VJ Media Bureau - August 21, 2015

Kinetic Russia will be headed by CEO Ilya Cheredin, who joins the company from Poster Group, where he has worked for more than 20 years.