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Agra OOH industry body questions plan to make city's MG Road ad-free zone
In OOH News By Rajiv Raghunath - October 06, 2016
The Outdoor Advertising Association of Agra maintains that there are many inconsistencies in the municipal body's outdoor advertising guidelines
Brand activation broadens OOH canvas
In OOH News By VJ Media Bureau - September 27, 2016
Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is growing opportunity for brand activation to be conducted in both Metro and non-Metro cities
Posterscope India uses"pixel-led technology†for Hitachi Refrigerator OOH campaign
In Campaigns By Nabamita Chatterjee - July 14, 2016
The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.
Let us be an indispensable part of the planning: Vikram Sakuja
In OOH News By VJ Media Bureau - June 17, 2016
Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-Ã -vis print, radio, cinema and digital along with suggesting some dynamic solutions to take OOH up there.
Neo@Ogilvy appoints Deepankar Kapoor as Head of Strategy for India
In OOH News By Nabamita Chatterjee - June 14, 2016
Deepankar joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.
Gemini Oil goes in for stadium branding at IPL
In OOH News By Satarupa Chakraborty - May 04, 2016
With its partnerships with Rising Pune Supergiants, Gemini Oil went into extensive stadium branding in the grounds where the team played.
Prakash Arts unveils a Foot-Over-Bridge on Adugodi Road, Bangalore
In OOH News By Soneeta Sethi - May 03, 2016
The media rights on the bridge resides with Prakash Arts Pvt Ltd, where the 75'x10' space on the FOB provides an excellent advertising opportunity with great visibility and huge traffic flow throughout the day.
Orango builds up OOH media around Golden Temple, Amritsar
In OOH News By Satarupa Chakraborty - April 04, 2016
Amritsar-based Orango Solutions used strategic areas in the highly-dense vicinity of Golden Temple to provide OOH solutions to various brands, where most of that zone falls under"No Hoardings Zoneâ€
Five Trends for OOH In 2016: Naren Patel, CEO, Primesight
In Digital OOH By Posterscope - February 22, 2016
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. Here are five trends for OOH In 2016 according to Naren Patel, CEO, Primesight
OAC to make its debut in Delhi NCR on June 17-18, 2016
In OOH News By VJ Media Bureau - February 18, 2016
The 12th edition of the Outdoor Advertising Convention (OAC) will be held at the Hotel Grand Hyatt in Gurgaon during June 17-18 this year, where Pioneer Publicity is the Presenting Sponsor of OAC 2016 and Prakash Arts takes up Associate Sponsorship of the Convention for 10th year in a row.