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381 News Found
Prakash Arts opens integrated FOB in Bengaluru's Jayanagar
In OOH News By Rajiv Raghunath - February 01, 2017
Prakash Arts has adhered to the best structural and design standards in building this integrated public utility
Vijas Digital evangelising digital wall painting in rural OOH space
In OOH News By Satarupa Chakraborty - January 17, 2017
Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available
Gionee in high tempo at Sunburn Festival in Pune
In OOH News By Satarupa Chakraborty - January 17, 2017
Gionee undertook extensive venue branding at the music festival and conducted a variety of contests that engaged the large audience there. Rapport Outdoor executed the branding initiatives
Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen
In OOH News By VJ Media Bureau - December 22, 2016
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.
Digital technologies are transforming OOH advertising: Lokesh Kumar
In OOH News By Satarupa Chakraborty - December 21, 2016
There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar
Let's limit the number of hoardings a city can have: Parag Desai
In OOH News By Satarupa Chakraborty - December 20, 2016
Desai suggested a creative use of OOH space in terms of what works where
Noomi Mehta, Indrajit Sen to address Gujarat Talks OOH on Dec 16
In OOH News By VJ Media Bureau - December 14, 2016
Noomi Mehta, President, IOAA will steer a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth,†whereas Indrajit Sen, CEO, AdWise will make a presentation on technology and OOH with focus on media monitoring
DOOH is here to stay and grow: research report
In Digital OOH By VJ Media Bureau - December 13, 2016
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending
Sun Pharma takes innovative steps to promote Volini Recovery Zone initiative
In OOH News By VJ Media Bureau - November 21, 2016
At the recently concluded Airtel Delhi Half Marathon a Volini Recovery Zone was created where the registered participants of the half marathon could get an exclusive opportunity to enrol for the Volini Recovery Program
Tata Salt's'Sehat ki Goonj' reverberates across Kolkata
In Campaigns By Nabamita Chatterjee - October 17, 2016
Tata Salt Plus ushered its"Sehat ki Goonj†campaign where a large conch was put up at the FD Block Salt Lake City pandal