Emami Fair & Handsome makes a face to face connect with male audience

In Campaigns By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence

Google boards Exterion Media digital bus to promote Pixel 2

In Digital OOH By M4G Bureau - November 06, 2017

Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.

Jalandhar OOH bereft of new contracts, industry expectantly awaits new ad policy

In OOH News By Bhawana Anand - November 01, 2017

One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in

Delhi Metro Line 2 resplendent in Diwali colours

In Gallery By M4G Bureau - October 26, 2017

eg. communication, which holds the media rights on Line 2, in partnership with DMRC, did the train wrap to create an atmosphere of festive spirit

Delhi Metro Line 2 resplendent in Diwali colours

In Campaigns By M4G Bureau - October 26, 2017

eg. communication, which holds the media rights on Line 2, in partnership with DMRC, did the train wrap to create an atmosphere of festive spirit

JCDecaux’s BrandDO raises DOOH accountability standards in UK market

In Digital OOH By M4G Bureau - October 14, 2017

The charter will form the automated trading standards to which JCDecaux will adhere.

'Digital billboards can work wonders for OOH'

In Viewpoints By M4G Bureau - October 12, 2017

However, there are several pre-conditions that will determine the long-term success of digital OOH in the urban environment.

Cuttack Municipal Corporation to introduce stringent ad norms, plans new tenders for media

In OOH News By Bhawana Anand - October 10, 2017

The civic body is conducting a survey to obtain the current status of legal and illegal sites being used in the city. After that a special drive will be initiated whereby illegal sites as well as sites creating obstacles on pedestrian movement or causing accidents on roads will be removed

ARC Outdoor Media acquires media rights at Indore airport

In OOH News By M4G Bureau - October 09, 2017

The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space

Rhino adorns billboards with handcrafted idols & figures during Puja

In Campaigns By Bhawana Anand - October 05, 2017

The wires and cables brand worked with Metro Sign and artists in creating unique billboard branding where only hardboard and thermacol were used