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381 News Found
IGIA T2 traffic growth likely to boost advertising at the terminal
In OOH News By M4G Bureau - March 20, 2018
With Indigo and Spicejet flights shifting operations to Terminal 2 of IGIA, more brands are likely to be drawn to the advertising opportunities at the terminal, considering an additional 120 odd flights will be operating from there
North Delhi Mayor Pretty Agarwal trains guns on unauthorised media
In OOH News By Bhawana Anand - March 14, 2018
Media owners say there are hardly any unauthorised media in the zone, and outdoor media cannot be blamed for the corporation’s revenue losses
DMRC invites bids for media rights on Yellow Line
In OOH News By M4G Bureau - March 14, 2018
The exclusive rights inside Metro stations will be awarded for a period of 9 years on ‘as is where is basis’; The tender document may be submitted until April 12, 2018
Starcom gets Rathi Gangappa on board as Chief Executive Officer in India
In OOH News By M4G Bureau - March 08, 2018
Gangappa’s last role was as COO at MediaCom, where she was in charge of day to day operations and managing key client relationships across metro cities
2017 was a year of modest growth for OOH says FICC-EY report 2018
In Research By M4G Bureau - March 05, 2018
The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth
Surat MC’s Rs 100cr ad tax target impractical, say media owners
In OOH News By Bhawana Anand - March 01, 2018
Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation
Nirav Modi scam dents OOH to some extent
In OOH News By Bhawana Anand - February 28, 2018
While the scam has hit the business, specialist agencies believe that there are no major longer-term implications
Hotstar tells techies ‘Dare or Stay There’
In Campaigns By M4G Bureau - February 20, 2018
The Social Street executed the campaign which consisted of high-impact outdoor deployment across top tech hubs and parks in Bengaluru, Hyderabad, and Powai
Freshmenu taps into corporates with lip-smacking activation
In Campaigns By M4G Bureau - February 09, 2018
The activities have been designed tactically where the participants nominated by the corporate are asked to finish food in the shortest span and the winner gets Rs 1,000 in their respective Freshmenu account to spend
Jabong’s ‘Big Brand Sale’ writ large on OOH canvas
In Gallery By M4G Bureau - February 08, 2018
The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units