‘It is an exciting time for the OOH industry’

In Viewpoints By M4G Bureau - March 19, 2024

Within the OOH space most are exploring newer media formats, and the numbers are increasing, states Prash Gaikwad, Head Creative Services, GroupM OOH Solutions as he shares his perspectives on creativity in the Indian OOH sphere.

‘There are more than enough ideas in this creative industry’

In Viewpoints By M4G Bureau - February 21, 2024

Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group maintains that creativity is a complete solution, from identification of the target audience, and executing it at the right location to delivering it with an impactful message.

Ocean Outdoor CEO Tim Bleakley to headline WOO Africa Forum in Cape Town

In OOH News By Amrit Mishra - February 12, 2024

Tim Bleakley is expected to draw parallels between the African market and Europe, where Ocean boasts a multi-country business presence

‘There’s growing demand for interactive digital display solutions’

In OOH Solutions By M4G Bureau - November 16, 2023

Dilip Surana, Director, ThinPC Technology speaks about the journey that led him from designing solutions for Shivneri/Volvo buses to evolving into a powerhouse that manages over 8,000 live screens across India.

Madison Media onboards Avinash Pillai as Advisor for Godrej Consumer Products

In OOH News By M4G Bureau - October 27, 2023

Avinash has been at Mediacom for 12 years where he started out as a National Buying Head and gradually went on to lead the P&G AOR for India and later for the AMA (APAC, Middle East and Africa) region

Kazakhstani mobile operator Altel reclaims market leadership with pathbreaking AI-powered ‘Just Like You’ campaign

In Campaigns By Rajiv Raghunath - October 11, 2023

BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.

‘AdTech and AI: Marketers must deploy AI tactically and tactfully’

In Viewpoints By - October 06, 2023

AI is everywhere, including in AdTech, but it should be implemented with caution, says Arthur Novarina, Regional VP EMEA, Kochava

Have a ‘great hair day’ with Sephora in Dubai

In Campaigns By M4G Bureau - September 08, 2023

The cosmetic giant unveiled its latest campaign with an innovative billboard where the visual changes as one drives past it.

QMS launches DOOH post-campaign analysis tool Performance+

In Digital OOH By M4G Bureau - August 28, 2023

The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns

Kumar Printers acquires advertising rights for Ambala Cantonment and Barara railway stations

In OOH News By M4G Bureau - August 22, 2023

The media owner also holds the ad rights at Saharanpur station, where the company is based.