Dr. Velumani inspires OOH industry at OAC 2018

In OOH News By Swaminathan Balasubramanian - July 27, 2018

Chairman of Thyrocare, Dr A Velumani shared his life journey, beginning from the childhood till date, where he explained that Leaders are made, not born

Mondelez India aims to dominate OOH with contextual messaging

In OOH News By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

The Social Street inks partnership with sports creative agency Works

In OOH News By M4G Bureau - July 18, 2018

The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market

VMO unveils audience intelligence platform DART360

In Digital OOH By M4G Bureau - July 16, 2018

The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them

Chennai likely to have billboards back on streets in near future

In OOH News By M4G Bureau - July 12, 2018

However, there is still some distance to go with regard to the bylaws to be drafted for the format and tendering processes to be firmed up

Kinetic India CEO Suresh Balakrishna decides to move on

In OOH News By M4G Bureau - July 10, 2018

Suresh Balakrishna had joined Kinetic India in January 2016; It is not known yet where he would be joining next

Gurugram MC, Ambience Mall lock horns over media

In OOH News By M4G Bureau - July 10, 2018

The mall owner broke the seal of confiscated media wherein the authority has filed an FIR against the mall

Gurugram MC strikes at mall & Metro media in the city

In OOH News By M4G Bureau - June 28, 2018

The Municipal Corporation of Gurugram (MCG), going by the Haryana Municipal Corporation Advertisement Bye-laws, has swooped down at two malls -- Ambience Mall and MGF Metropolitan Mall -- and the Huda City Centre Metro station to remove or shroud advertising media there

Hindustan Publicity bags SDMC Central Zone street furniture contract

In OOH News By Bhawana Anand - June 25, 2018

The OOH firm has won the rights on 4,878 sq.ft of advertising space for the duration of 7 years; the contract has been awarded on BOT basis wherein the OOH firm shall construct and renovate high-quality street furniture and maintain them

oOh!media wins battle for HT&E’s Adshel with $570mn bid

In OOH News By M4G Bureau - June 25, 2018

The Australian OOH major is lauching an equity raising to fund the purchase