Arrow Digital inaugurates demo/experience centre in Mumbai

In OOH Solutions By M4G Bureau - October 09, 2018

The demo room is built for multi-purpose use, where visitors can walk through and view the extensive product showcase

POPODAX innovates to build market for Ready to eat Appalams

In Campaigns By Bhawana Anand - October 04, 2018

Executed by the Surespace agency in several markets such as Chennai, Coimbatore, Madurai, Trichy and Salem where Bus shelters have been kept as the main format

CMRL opens bid for 31 station semi-naming rights

In OOH News By M4G Bureau - October 04, 2018

The stations would be given for Semi-Naming activities on as-is-where-is basis. Corridor I has 15 stations and Corridor II - 16 stations

Holiday Inn checks into Bangalore City rail station

In Campaigns By M4G Bureau - September 27, 2018

In Bengaluru, there is seemingly a surge in demand for the formats that are untouched by the ban – namely, transit media that includes airport media, railway media, bus shelter media, and skywalk media

Kumbh mela ideal for brand promotions

In OOH News By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives

Northern Railway invites tender to install LED Screen

In OOH News By M4G Bureau - September 14, 2018

There will be 106 screens at NDLS station and 26 screens at ANVT railway station over Delhi division

Dr. Velumani inspires OOH industry at OAC 2018

In Gallery By - August 21, 2018

Chairman of Thyrocare, Dr A Velumani shared his life journey, beginning from the childhood till date, where he explained that Leaders are made, not born

Outreach Advertising among Top 100 SMEs

In OOH News By M4G Bureau - August 10, 2018

The company made its way to the top amidst stiff competition – there were 33,000 nominations for the awards

Mondelez India OOH mandate in fluid state

In OOH News By M4G Bureau - August 09, 2018

Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as to which agency will handle the brand’s OOH duties

Pune’s Amanora Mall overhauls facade media

In OOH News By Bhawana Anand - August 08, 2018

The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers