Spotify aims for spot-on connect with new campaign

In Campaigns By Bhawana Anand - April 03, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

‘There’s so much to airport media’

In Viewpoints By M4G Bureau - March 14, 2019

Puneet Anand, Sr. General Manager & Group Head (Marketing) Hyundai Motor India talks about how the brand views airport advertising and indeed the entire OOH spectrum

OOH not quite there on NMRC Aqua Line

In OOH News By Bhawana Anand - January 22, 2019

OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network

Tinder says it loud and clear: Why go ‘adulting’ when there’s so much more to do!

In Campaigns By Bhawana Anand - January 17, 2019

The campaign, handled by Havas Media, has been rolled out in multiple cities at high footfall areas

Prakash Arts upgrades Vijayawada Airport media

In OOH News By M4G Bureau - January 09, 2019

In leveraging the business opportunities that stem from the airport passenger traffic growth, the OOH firm has significantly upgraded the media assets there, by installing wall sites, hanging sites, scrollers, digital displays, among others

‘OOH ad revenues increasing y-o-y’

In Viewpoints By Shradha Mishra - December 31, 2018

While the outdoor industry plays an important role in city development, every media owner must strictly adhere to safety and regulatory norms, says Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation (PCMC)

MSRDC invites bids for rights on kiosks

In OOH News By M4G Bureau - December 11, 2018

The bids are invited on as-is-where-is basis and as-is-where-as condition and the contract will be allotted for 5 years

Super ZooZoos are back to rock at Comic Con Fest

In Campaigns By M4G Bureau - December 08, 2018

Vodafone has created a stall at the iconic festival where visitors can enjoy a lot of buzz around the Super Zoozoo’s

IOAA assures key support to Punjab players on tax & payment issues, neutralising illegal media

In OOH News By Bhawana Anand - November 19, 2018

IOAA organised a meeting in Zirakpur, Punjab with media owners operating in Punjab where the participants highlighted the various issues that have affected the local OOH business

Lodha takes Palava Project extra miles with NMMT bus branding

In Campaigns By M4G Bureau - October 27, 2018

The Lodha Palava branded buses showcase the multitude options where citizens could live, work, learn and play using Palava’s many facilities