Are there no takers for public utilities?

In OOH News By Bhawana Anand - June 20, 2019

Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget and mindset

Strong winds rattle billboard in Thane

In OOH News By Bhawana Anand - June 17, 2019

In another incident, a part of the wall cladding at Churchgate station collapsed; no outdoor media was there on the wall

LED vans on growth drive across rural, urban markets

In OOH Solutions By Bhawana Anand - May 29, 2019

There has been growing demand for interactive LED vans, not only from political parties seeking to expand their voter base, but also from corporate brands targeting new markets

Britannia adds a dash of nostalgia to World Cup buzz

In Campaigns By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

ECI green campaign recommendations gave us big hopes: Ajay Aggarwal

In OOH News By Bhawana Anand - May 13, 2019

According to the CEO & MD of Insight Print Communications, despite the general indifference of political parties to green campaigning, there is hope for green OOH printing in the country

Accelerate industry transformation: Jean Charles Decaux

In OOH News By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

Havas Creative appoints Tracey Barber as Global CMO

In OOH News By M4G Bureau - April 19, 2019

Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies

In-stadia is where all the action is, thanks to IPL

In OOH News By Bhawana Anand - April 16, 2019

Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media

Signpost India wins two Bronze medals at Creative ABBY Awards 2019

In OOH News By M4G Bureau - April 15, 2019

Signpost India won 2 Bronze medals in Branded Content & Entertainment Specialist Agency of the Year category, wherein 10 medals were given in Out Of Home, Ambient Media / Activation category

Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement

In Gallery By - April 04, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base