Broadway musical at Video Everywhere Summit in NYC on Oct 15

In OOH News By M4G Bureau - October 01, 2019

Cast members of Broadway hit musical ‘Ain’t Too Proud - The Life and Times of The Temptations’ to perform at the event at Sheraton New York Times Square

It’s a new branding game at SA cricket tournament

In OOH News By Bhawana Anand - September 18, 2019

Even as major national brands make their presence at the South Africa series, there are interesting new tie-ups with brands like Amul in tie-up with the South African team

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

‘The DOOH boom is here. Sink or swim’: Remi Roques

In Gallery By - August 28, 2019

Remi drives and implements the strategy for Ayuda Media Systems, by developing new opportunities, onboarding clients on the Ayuda software and attracting and retaining top talent

Find out where to tap YANKS audience

In Research By M4G Bureau - August 28, 2019

Young Adults with No Kids (YANKS) audience prefers watching movies and theme parks on weekend

The ‘Big Morety’ at Brisbane airport goes live

In Digital OOH By Rajiv Raghunath - August 22, 2019

Arguably the largest digital billboard in the southern hemisphere, oOh!’s 400 sq. m ‘Big Morety’ will complement a wider roll out of digital screens across the airport precinct

15th Outdoor Advertising Convention underway in Mumbai

In OOH News By M4G Bureau - July 26, 2019

OAC 2019 is centred on the theme of ‘OOH 2.0! The Revolution Begins Here’

Indian Railways to get on engine branding track

In OOH News By M4G Bureau - July 22, 2019

Engines of different trains are to be allowed for branding, wherein promotions can be done only through stickers

Airport Authority of India ED-Commercial K L Sharma to speak at OAC 2019

In OOH News By M4G Bureau - July 11, 2019

K L Sharma will be addressing the 15th Outdoor Advertising Convention (OAC) on the theme of ‘‘Airport expansion plans – what’s there in it for advertising industry’

Printers in Mumbai hopeful despite DOOH

In OOH News By Pray Jani - June 21, 2019

Even if DOOH replaces static media in Mumbai, there will be enough scope for digital wide format printing, say printers