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381 News Found
OOH to play a vital role for brands to reimagine commerce, says WPP IQ report
In OOH News By M4G Bureau - July 20, 2020
The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors
PepsiCo’s Deepika Warrier joins Diageo as CMO
In OOH News By M4G Bureau - July 08, 2020
Warrier moves after 2 decades from PepsiCo where she undertook various key roles in strategy and marketing
Consumers more likely to buy from brands with a strong purpose, says Zeno study
In Research By M4G Bureau - June 19, 2020
The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand
Havas Media Indonesia appoints Satyajit Sen as CEO
In OOH News By M4G Bureau - June 16, 2020
With 29 years of experience, Sen joins Havas Indonesia from Samsung India where led the Media Management function from 2014
The Advertising Club announces interactive digital debate series “VICE & VERSA”
In OOH News By M4G Bureau - June 10, 2020
A tri part novel series of exciting Debates on subjects where the jury is still divided on the answer
JadeBlue makes comeback on OOH with Unlock Phase 1
In OOH News By Pray Jani - June 09, 2020
The brand retains its belief that there are other cost-effective mediums but the impact made by OOH is irreplaceable
My Quarantine Diary
In Viewpoints By M4G Bureau - June 03, 2020
Charanjeet Arora, Co-CEO of Kinetic Worldwide India writes there is truly no other time like the present to start doing something new
‘Absolute simplicity, absolute minimalism, absolute honesty’
In Viewpoints By Pray Jani - May 27, 2020
One or two sites here and there don’t make an impact; a threshold level of visual coverage is important, says, Abhik Sanyal, Vice President, Marketing, DSP Investment Manager
Odisha Govt notifies ULBs to mandate removal of roadside hoardings before Amphan hits the region
In OOH News By M4G Bureau - May 19, 2020
The ULBs have been instructed to ensure all guidelines are adhered to by the regional media vendors
GoHoardings: Driving transition from Offline to Online
In OOH News By M4G Bureau - May 12, 2020
The start-up that was launched 4 years ago targets Tier I & II markets where site occupancy is usually in the range of 60%-65%