DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today

In Digital OOH By Rajiv Raghunath - October 13, 2020

‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility

DPAA begins registrations for global Video Everywhere Summit

In Digital OOH By M4G Bureau - October 06, 2020

The association provides a special complementary registration code to Indian attendees

Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A to address DPAA Summit

In Digital OOH By M4G Bureau - September 24, 2020

Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age

‘Thanks to audience behavioural signals, brands can plan OOH with confidence’

In OOH News By M4G Bureau - September 15, 2020

Clare Chapman, Head of Media Planning EMEA- Essence, shares the improving condition of India where 145 brands have rolled out campaign since June 2020

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

In OOH News By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

Difficult execution but impactful outcome: PETA India

In OOH News By Bhawana Anand - August 31, 2020

People for the Ethical Treatment of Animals (PETA) India continues to believe in the long association with OOH media that has helped them in conveying their message to the target audience and thereby achieving positive outcomes

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

In OOH News By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

In Research By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

ABP News Network assumes new avatar as ABP Network

In OOH News By M4G Bureau - July 23, 2020

In its new avatar, ABP Network will be expanding its offerings beyond news to allied spheres such as content creation, production, brand solutions, and more

Mumbai civic body denies license fee waive off for private hoarding owners

In OOH News By M4G Bureau - July 23, 2020

In its document, MCGM clears that there is no provision under corporation resolution to exempt advertisement fee