UK’s Ocean Outdoor brings Wimbledon to its full motion network

In Digital OOH By Rajiv Raghunath - June 28, 2022

Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”

US-based Road Runner Media takes Little Caesars places

In Digital OOH By Rajiv Raghunath - June 09, 2022

The campaign leveraged the high-fidelity location-based and dynamic content capabilities of the Road Runner patented adtech and media panel network.

Raydiant raises $30mn Series B to reimagine In-Store experiences for brick and mortars

In OOH News By Rajiv Raghunath - February 17, 2022

Funds will be used to innovate Raydiant's AI-powered experience management platform that empowers brick-and-mortar organizations to deliver engaging, personalized, and measurable on-screen experiences to both in-store customers and their back-of-house employees.

Ocean Outdoor partners with Discovery & Team GB to bring Olympic Winter Games Beijing 2022 action to DOOH screens

In Digital OOH By Rajiv Raghunath - February 03, 2022

World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20 second packages throughout each day

In-location experience management platform Raydiant acquires Sightcorp

In Digital OOH By Rajiv Raghunath - January 14, 2022

With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy

Decor brand Nesterra delights passengers at Mumbai airport

In Campaigns By M4G Bureau - November 15, 2021

The brand weaved together a unique gifting experience and surprised passengers travelling during this festive season with special gift hampers

Madison Media wins Media AOR of Obeetee

In OOH News By M4G Bureau - October 22, 2021

The account will be handled by Madison Media Alpha based out of Mumbai

Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore

In Digital OOH By Rajiv Raghunath - July 29, 2021

This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.

Hamdard Labs vests Havas Media with media duties for food div

In OOH News By M4G Bureau - June 22, 2021

The offline media mandate covers the beverage brand RoohAfza and its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added food products.

‘An OOH marketplace ensures a high level of transparency & efficiency in business’

In Viewpoints By Rajiv Raghunath - June 14, 2021

Muhammad Armaghan, Founder & CEO of Adbuq, a search engine for OOH media in Pakistan, is guided by the twin objectives of creating a marketplace for OOH media and bringing about greater transparency in OOH media prices and smooth buying process. He shares his perspectives on the business in an interview to Rajiv Raghunath, Managing Editor, Media4Growth.