Jeep makes 18 ft. tall presence at Bengaluru International Airport

In Campaigns By Bhawana Anand - November 14, 2019

Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value

Reusing flex for a noble cause: ‘Clothing Man’ shows how

In OOH News By Bhawana Anand - November 06, 2019

In a conversation with Media4Growth, Anshu Gupta, also called the ‘Clothing Man’ and the Founder- Director of Goonj, a national voluntary organisation, shares how they recycle PVC flex banners and use them to serve the needy.

OOH is used to create excitement about the brand: Amlan Mukherjee

In Viewpoints By Ria Banerjee - October 14, 2019

Amlan Mukherjee, General Manager, East Branch- Hindustan Unilever, shares that the brand promotions are all about selling concepts related to occasions.

Ponds DOOH walls writs bold this festive season

In Digital OOH By Ria Banerjee - October 10, 2019

4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata

Lakme’s high voltage marketing blitz at the onset of Durga Puja

In OOH News By Ria Banerjee - October 09, 2019

Executed by Karukrit, the top-selling cosmetic touches the religious sentiments with Protima Unmochan opportunity

BYJU'S is the new Team India sponsor

In OOH News By M4G Bureau - July 30, 2019

BYJU'S will be taking over all the associated sponsor rights of OPPO Mobiles India private limited., the current Indian cricket team sponsor

Jeep Compass helps voters reach remote polling booths

In Campaigns By Bhawana Anand - May 16, 2019

The brand helped people reach inaccessible areas to cast their votes by mapping these difficult regions and arranging a convoy of Jeep Compass vehicles to transport voters

‘All set for the long haul’

In Viewpoints By Rajiv Raghunath - May 14, 2019

The Kannur International Airport is going full throttle. In a relatively short span of time, the airport has got connected with all major cities in India and several cities in the Middle East. V Thulasidas, Managing Director, Kannur International Airport talks about the big expansion plans on the anvil, which would be of much interest to the advertising industry

EyeTalk Media Ventures ropes in Rahul Biswas as Group CMO

In OOH News By Bhawana Anand - May 08, 2019

This will be his first stint in a media owning company for Rahul Biswas, who has previously worked with Bates, Streettalk, Jio and Kinetic

Max goes for the kill with Avengers @ Kids Fest

In OOH News By M4G Bureau - April 29, 2019

To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman, Thor, Spiderman, Captain America and Thanos