It's brisk business for outdoor advertising agencies

In OOH News By Nirmalya Behera, Business Standard, Bhubaneswar - March 10, 2014

It's now brisk business for advertising agencies as the major political parties have embarked on publicity campaign in the run-up to the general elections.

Asus' illuminated campaign

In OOH News By Bhawana Anand - January 15, 2014

Asus utilizes the OOH platform to talk about their detachable laptop cum tablet in association with Street Talk.

Rahul Mathew joins DDB Mudra

In OOH News By VJ Media Bureau - January 07, 2014

With over 15 years of experience, Rahul has worked with some of the leading advertising networks including McCann Erickson ,Ogilvy, JWT, Leo Burnett and Y&R.

Zero Degree OOH now in Mumbai

In OOH News By VJ Media Bureau - December 31, 2013

The Kerala based Out of Home company will be servicing their South based clients' requirements for the Western region.

'PPP is the way forward'

In Viewpoints By M4G Bureau - October 22, 2013

Hoardings may be banned in the state of Tamil Nadu, but with a judicious mix of planning, discipline and the right approach to OOH aesthetics, there can be a win-win situation for all concerned, says Anhsul Mishra, Joint Commissioner -- Commercial Tax Enforcement, Chennai & Former Commissioner, Coimbatore Corporation.

Axe standouts with space campaign

In Campaigns By Bhawana Anand - May 31, 2013

In association with Lintas Initiative Outdoor, the brand creates a larger than life OOH campaign with an aim to inform and attract the audience towards its worldwide on-going contest.

TVS leverages an outdoor media campaign in rest of Bengal

In OOH News By Nabamita Chatterjee - May 22, 2013

Executed by Enkon Private Limited, TVS Motors created brand awareness and reached out to larger target audience among rural markets across West Bengal

Roti with a reminder

In OOH News By Archana Singh - February 19, 2013

A path breaking idea, sometimes delves into the simplest of all thoughts! HUL promotes Lifebuoy and the habit of washing hands before meals at the Maha Kumbh Mela, in just this way.