Flipkart taps tier 1 , 2 cities through OOH

In OOH News By VJ Media Bureau - April 22, 2014

The brand launched two campaigns, handled by Laqshya Solutions, to promote the Flipkart Helpline and their new mobile app respectively.

Digital media drives political advertising to record high

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium

A new Khiladi creates Darr on OOH!

In OOH News By Bhawana Anand - April 09, 2014

The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.

OOH blockbusters from Movies Now

In OOH News By VJ Media Bureau - March 19, 2014

With the launch of a new pan-India integrated promotional campaign, Movies Now Channel engages with its viewers through different mediums with OOH spearheading it.

EFI: Riding high on innovation

In Viewpoints By M4G Bureau - March 19, 2014

EFI, the world leader in customer-focused digital printing innovation., is possibly the only company in the printing industry to have witnessed double digit growth in the past three years. Based out of Silicon Valley, California, EFI is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Outdoor Asia caught up with Guy Gecht, CEO, EFI, who was in India recently, along with EFI's Vice Presidents Steve Green, VP of Asia Pacific and Sameer Gulve, VP-Engineering, EFI India. Read on to know about Guy's vision and his take on the print industry and on the potential held out by the Indian market .

'Need a common platform to resolve issues'

In Viewpoints By M4G Bureau - March 11, 2014

Kamal Tandon, CEO, Nalli, throws light on some key issues that need to be resolved in the OOH segment for a brand to leverage the medium in a much better manner in a market like Karnataka.

Creating a buzz with the bus

In Viewpoints By M4G Bureau - March 06, 2014

Milky Mist as a brand has in its own way redefined the way OOH formats such us buses and bus shelters can be used for appealing brand visibility and in the process changing the perception with regard to these formats. In a chat with Outdoor Asia, Sathish Kumar T, MD, Milky Mist Dairy Foods Pvt Ltd, throws light on how the Erode, Tamil Nadu, based brand has managed to establish presence in the cluttered OOH market of Bangalore.

Light is smart: Lenovo's new blitzkrieg

In Campaigns By Bhawana Anand - March 03, 2014

Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for Bangalore city, targeting SEC - A, A+ audience in the age group of 16-30 years.

Tata Sky launches first ever DTH Karaoke on OOH

In OOH News By Nabamita Chatterjee - February 21, 2014

Kolkata experienced music & celebrations with the Tata Sky Karaoke service through an appealing out-of-home activation

Good advertising prospects set to boost hiring

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014

GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year