Samsung Gear S2 launches holiday campaign across the world

In Digital OOH By VJ Media Bureau - December 24, 2015

Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.

Being innovative creates impact and perception: Jayesh Yagnik

In OOH News By Athira Nair - December 16, 2015

Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.

Clear Channel Mudra now becomes Ignite Mudra

In OOH News By Satarupa Chakraborty - December 15, 2015

Gour Gupta, CEO at erstwhile Clear Channel Mudra, has acquired Clear Channel India's stake in the joint venture which has been rebranded to Ignite Mudra. Ignite Mudra will focus on brand solutions through OOH, promotions and retail marketing.

Prestige Sings its Song Through Outdoor

In Viewpoints By M4G Bureau - December 08, 2015

Executed by Coral Media, the innovative two month campaign'Song of the South' by Prestige Group took over large billboards across Bangalore, promising its prospective customers a home that is nestled in serene and peaceful environment

Kinetic comes up with a new quirky logo

In OOH News By Satarupa Chakraborty - December 04, 2015

The new logo is designed on geometric patterns using three colours keeping three forces of nature (earth, water and air) in mind.

RAW Pressery spreads health message at Pinkathon

In Campaigns By Satarupa Chakraborty - December 03, 2015

Mumbai-based RAW Pressery tied up with SBI Pinkathon Pune to roll out some innovative brand activations through kiosks, banners and life-size dummies of juice bottles. Executed by Brand Evosys, the activations mixed the"health” aspect of both the juice brand and the event that helps in spreading awareness about breast cancer among women.

AirWick spreads its fragrance through bus queue shelters

In Campaigns By Swati Singh - December 01, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.

AirWick spreads its fragrance through bus queue shelters

In Gallery By - November 27, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.

Grofers' vibrant campaign takes over tier-II cities

In Campaigns By Satarupa Chakraborty - November 25, 2015

Online grocery shopping app Grofers has extended its reach through outdoor campaigns in tier-II cities. Executed by Kinetic Worldwide, the campaign is now visible in cities like Agra, Nasik, Kanpur, Rajkot etc.

Max Get More creates maximum impact through OOH

In Campaigns By Satarupa Chakraborty - November 10, 2015

In a bid to promote rewarding shopping experience, Max Get More, the shopping rewards program linked to debit and credit cards, has launched a wide-reaching outdoor campaign comprising mediums like hoardings, bus shelters, metro rails and local railway stations spanning around 7 major Indian cities.