Geopath ties up with Ayuda[x] to power new OOH audience measurement solution

In Digital OOH By M4G Bureau - May 22, 2017

Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.

Daikin crafts a cool place for bus commuters, wows Delhi

In Campaigns By Bhawana Anand - May 19, 2017

Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation

South Delhi Municipal Corporation invites bids for 6 unipole clusters

In OOH News By M4G Bureau - May 18, 2017

The contracts will be awarded for a three-year period with an extension of two years subject to satisfactory performance of the firm that holds the rights.

Taj Swarna draws attention of flyers at Amritsar airport

In Campaigns By Bhawana Anand - May 18, 2017

Orange Solutions which holds the media rights at this airport helped Taj Hotels create high visibility for their new property through impactful displays at the common exit, and arrival and departure areas.

Varanasi media owners reeling under'arbitrary action' taken by Nagar Nigam

In OOH News By Bhawana Anand - May 08, 2017

Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the media owners through tendering for a period of two years.

Heathrow Airport launches premium digital ad opportunity

In Digital OOH By M4G Bureau - May 08, 2017

15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.

OAAWB resolves to take firm steps for betterment of industry

In OOH News By Nabamita Chatterjee - April 27, 2017

At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.

Laqshya Group appointed OOH AOR of Arnab Goswami's Republic

In OOH News By M4G Bureau - April 26, 2017

Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.

Park Avenue deo wafts through the OOH air

In Gallery By - April 25, 2017

Travellers enjoy Samsonite's VR game at Sydney airport

In Digital OOH By Rajiv Raghunath - April 21, 2017

Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.