Vimal Singh and Varun Khullar team up for Happy mcgarrybowen’s Gurgaon operations

In OOH News By M4G Bureau - June 01, 2018

Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint

‘Sports unites audiences through their universal passion’

In Viewpoints By Bhawana Anand - May 26, 2018

Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.

NGC Photo Ark initiative campaigns for endangered species

In Gallery By - May 24, 2018

IOAA, with the help of Zenith OOH, brings the worldwide campaign to India to drive the attention of the masses towards endangered species. This year, the Endangered Species Day breaks boundaries through a worldwide OOH campaign

NGC Photo Ark gets digital platform in India

In Campaigns By Bhawana Anand - May 24, 2018

With the help of Zenith OOH, IOAA brings the worldwide campaign to India to drive the attention of the masses towards endangered species

Titan targets buying potential of smaller markets

In Campaigns By M4G Bureau - May 23, 2018

Specifically aimed at tapping Tier II, III & IV markets, the OMI agency covered a wide geography through a splash of OOH campaign to promote ‘The perfect wedding gift’

Happy mcgarrybowen bags integrated mandate for IndiaMART

In OOH News By M4G Bureau - May 22, 2018

The agency will be responsible for building up the brand’s growth plans through multimedia campaigns including OOH

Sixth Element announces demerger

In OOH News By Bhawana Anand - May 22, 2018

With the dissolution of the brand name ‘Sixth Element’, the three alliance partners mutually decide to demerge and move on with their own native businesses

Vyoma Media expands sales leadership team with key appointments

In OOH News By M4G Bureau - May 18, 2018

Arun Murthy appointed as VP - Business Development; Tanushri Roy as Business Head Corporate Sales – West; and Preeti Bagga as Business Head Corporate Sales – North

Arihant Digi Prints installs EFI-VUTEk 5r

In OOH Solutions By M4G Bureau - May 17, 2018

Arrow Digital’s EFI-VUTEk 5r unit has a speed of up to 5,000 sq ft printing per hour. It is designed to offer the highest image quality at the highest rated throughput speeds along with a range of options at lowest total cost of ownership

Kerala’s SPIA to put up PVC flex recycling unit in Thiruvanthapuram

In OOH Solutions By Bhawana Anand - May 17, 2018

The recycling unit will separate the polyester fabric and PVC film and the polyester fabric can be re-used for making polyester yarn and the PVC film will be turned into granules through extrusion. The granules can then be used for making PVC pipes, sandal soles and other plastic products