Results For "HR"
962 News Found
‘OOH can play a key role in Mumbai city beautification’
In Viewpoints By Nimisha Shah - July 13, 2018
The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city
‘OOH is key to our #SmarterWithIoT campaign’
In Viewpoints By Bhawana Anand - July 07, 2018
Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.
Telangana Govt takes to OOH in corporate style
In Gallery By M4G Bureau - July 05, 2018
The Telangana Government has adopted a more organised and innovative approach to OOH. To showcase the state’s growth and development, Arvind Kumar, Commissioner of Information and Public Relations, Telangana Government, engaged INKA, the creative agency, to highlight the achievements
Adidas engages football maniacs through interactive DOOH
In Digital OOH By Bhawana Anand - July 04, 2018
The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal
WCRS & Sky Ocean Rescue reveal biggest threat to seas
In Digital OOH By Rajiv Raghunath - July 04, 2018
WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on July 3
‘A lot of R&D went into developing this platform’
In Viewpoints By Rajiv Raghunath - July 02, 2018
Cab Digital Media is a 100% Australian-owned and operated start-up OOH company. The promoters spent some three years perfecting the transit digital OOH format TaxiLive with the goal of creating a highly versatile OOH platform in Australia. Shafiq Khan, Founder & Managing Director, Cab Digital Media, and Najeeb Khan, Head of Sales and Partnerships, Cab Digital Media, talk about the firm’s business journey
Vyoma Media appoints Vandana Sharma as Business Head East
In OOH News By M4G Bureau - June 29, 2018
Vandana has over 20 years of experience in financial services and business development. Prior to joining Vyoma, she was working with Signpost India as General Manager - East handling Sales and Revenue for Kolkata Airport
Gurugram MC strikes at mall & Metro media in the city
In OOH News By M4G Bureau - June 28, 2018
The Municipal Corporation of Gurugram (MCG), going by the Haryana Municipal Corporation Advertisement Bye-laws, has swooped down at two malls -- Ambience Mall and MGF Metropolitan Mall -- and the Huda City Centre Metro station to remove or shroud advertising media there
Telangana Govt takes corporate branding approach on OOH
In Campaigns By M4G Bureau - June 28, 2018
In association with INKA creative agency, the state government stands tall on OOH by showcasing its fast-paced development
Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’
In OOH News By M4G Bureau - June 27, 2018
Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings