WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14

In OOH News By Rajiv Raghunath - August 01, 2019

This exclusive invitation-only occasion will be the first joint event held by the three associations

BYJU'S is the new Team India sponsor

In OOH News By M4G Bureau - July 30, 2019

BYJU'S will be taking over all the associated sponsor rights of OPPO Mobiles India private limited., the current Indian cricket team sponsor

IOAA Board elects Sunil Vasudeva as Chairman, Alok Jalan as Vice Chairman

In OOH News By M4G Bureau - July 26, 2019

Sunil Vasudeva has taken over the President’s role from Noomi Mehta who held this position for 11 consecutive years

DAN Programmatic Launches AI Powered Audience Insights Engine

In OOH News By M4G Bureau - July 23, 2019

DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’

Indian Railways to get on engine branding track

In OOH News By M4G Bureau - July 22, 2019

Engines of different trains are to be allowed for branding, wherein promotions can be done only through stickers

Disney and Pixar’s celebrate ‘Toy Story 4’ with Carnival in Hong Kong

In Gallery By M4G Bureau - July 19, 2019

The largest shopping mall in Hong Kong, Harbour City, has been transformed into a “Toy Story” themed carnival through immersive activities, games and challenges

It’s a ‘Toy Story 4’ fest at Harbour City in Hong Kong

In Campaigns By M4G Bureau - July 17, 2019

The largest shopping mall in Hong Kong, Harbour City, has been transformed into a “Toy Story” themed carnival through immersive activities, games and challenges

Magicpin invites users with new offers

In Campaigns By M4G Bureau - July 16, 2019

The OOH campaign engages mases with an offer through a QR based technology

Amazon brings Prime Day celebration alive with VR zones

In Campaigns By M4G Bureau - July 11, 2019

Customers can experience hundreds of Prime Day launches through virtual reality at select malls in top metros

Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

In Digital OOH By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual