Dabur serves ‘Kaada’ to police personnel as immunity booster

In Campaigns By M4G Bureau - September 21, 2020

Organised for almost a month, the drive aims to improve the immunity of Corona warriors

MHOA supports Maharashtra civic body for new Covid-control-campaign

In OOH News By Bhawana Anand - September 18, 2020

The association has planned to provide around 800 vacant sites to MCGM for their new campaign ‘My Family My Responsibility’

Dabur distributes immunity modaks this Ganesh Chaturthi

In Campaigns By M4G Bureau - September 03, 2020

In association with Anugrah Madison, the brand has carried out this activity to support plasma and blood donation camps at Lalbaugcha Raja

AirAsia India announces its new route through OOH campaign

In Campaigns By M4G Bureau - August 26, 2020

The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data

Tata Starbucks launches tactical campaign for its drive- thru outlet

In Campaigns By M4G Bureau - August 17, 2020

Along with international drive-thru outlet concept, the brand also applies west’s OOH branding concept for promotions

Clear Channel launches proprietary mobile-data platform for OOH planning

In OOH News By M4G Bureau - August 14, 2020

The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences

‘Innovative DOOH options will spur railway media biz’

In OOH News By Bhawana Anand - August 14, 2020

Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround

DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner

In OOH News By M4G Bureau - August 07, 2020

The media planning for the brand will be managed by OMD MudraMax

BMC promotes gender equality through traffic signals

In OOH News By M4G Bureau - August 05, 2020

This initiative has made Mumbai the first Indian city to have female symbols on road signages

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

In Research By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities