Ferrero Rocher spreads ‘Golden Experience’ at Airports

In Campaigns By M4G Bureau - December 29, 2020

The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks

International consortium set up for Delhi Noida Intl Airport at Jewar

In OOH News By M4G Bureau - December 11, 2020

Zurich Airport International has selected a consortium to design the passenger terminal of Delhi Noida International Airport (DNIA) at Jewar

Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8

In Digital OOH By Rajiv Raghunath - December 02, 2020

The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies

Sweden’s Outdoor Impact joins The World Out of Home Organization

In Digital OOH By M4G Bureau - November 24, 2020

Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne

Bhubaneswar MC reports INR 10 cr loss from outdoor media

In OOH News By Bhawana Anand - November 13, 2020

The media owners confirmed that license fee hasn’t been submitted as rebate scheme is awaited

‘Programmatic OOH offers brands unparalleled flexibility’

In Viewpoints By Rajiv Raghunath - November 09, 2020

Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand

Outdoor Media Integrated COO Naresh Bhandari takes sabbatical

In OOH News By Bhawana Anand - November 04, 2020

The OOH honcho plans to take a break to fulfil his personal commitments

‘Use of audience data tools will induce advertisers to spend more on OOH’

In OOH News By M4G Bureau - October 30, 2020

Bharat Rajamani, CEO, US Advertising threw light on the agency’s audience metrics’ offerings

Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29

In OOH News By M4G Bureau - October 28, 2020

The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities

VIOOH in pact with TPS Engage to widen DOOH programmatic reach

In OOH News By M4G Bureau - October 23, 2020

VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets