SILVERCAST to cast 1st 3D Digital Media Art WHALE at Times Square

In Digital OOH By Rajiv Raghunath - July 16, 2021

SILVERCAST will be showcasing the WHALE exhibit in Times Square from July 16 through July 26, 2021

Madison Media appointed Media AOR for brand Daawat

In OOH News By M4G Bureau - July 07, 2021

Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’ following a multi-agency pitch.

Stroer engages location analytics company Placense at Greetech Festival

In Digital OOH By M4G Bureau - June 18, 2021

“We chose Placense for its brilliant ML driven routines together with passionate service,” says Christian Von Brincken, Managing Director, Stroer.

VIOOH powers JCDecaux DOOH programmatic offering in France

In Digital OOH By M4G Bureau - June 02, 2021

In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)

‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’

In OOH Solutions By Pray Jani - May 28, 2021

The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.

OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow

In OOH News By M4G Bureau - May 27, 2021

OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.

Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

In OOH News By M4G Bureau - May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.

OAAA releases Digital Video Out of Home Buyers' Guide

In OOH News By M4G Bureau - May 26, 2021

The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.

How OOH can go more digital and mobile

In OOH News By N Jayalakshmi - May 22, 2021

Christian Schmalzl, Co-CEO, Stroer SE &CO. KGaA, and Andy Sriubas, Chief Commercial Officer, OUTFRONT Media, talked about the dynamics of digital and mobile marketing in the context of OOH in WOO European Forum meeting.

OOH showed great leadership across the world throughout the pandemic: Tim Bleakley

In OOH News By Rajiv Raghunath - May 22, 2021

Supporting good causes, influencing people’s behaviours, and entertaining all the way are fantastic attributes for any medium, said Tim Bleakley in the WOO virtual European Forum meeting.