Results For "HR"
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Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
In OOH News By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.
Audience Measurement booklet launched at OAC 2022
In OOH News By M4G Bureau - August 18, 2022
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.
World Out of Home Organization in-person APAC Forum in Kuala Lumpur on Oct 11-13
In OOH News By M4G Bureau - August 09, 2022
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
Edison Interactive integrates with Equativ to offer vertically integrated ad solutions for both supply- and demand-side clients through interactive DOOH
In Digital OOH By M4G Bureau - August 08, 2022
Partnership brings ad partners to hospitality, on-display entertainment in Edison Interactive's uniquely delivered content solution designed for locations previously unreachable.
UK’s outdoor media infra owner Wildstone acquires key portfolio of OOH assets from Forrest Group in Scotland
In OOH News By Rajiv Raghunath - August 04, 2022
The sites include large-format digital panels in Scotland let long term to Ocean Outdoor and a further portfolio let to Clear Channel Outdoor.
Amazon’s innovative ad campaign for Alexa leaves cinema audiences awestruck
In OOH News By M4G Bureau - August 03, 2022
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022
In OOH News By M4G Bureau - July 29, 2022
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.
Dhruv Kathuria, Marketing Manager - Media and Alliance at McDonald's, part of Jury for OAA 2022
In OOH News By M4G Bureau - July 25, 2022
Dhruv, who handles the North and East markets of McDonald’s, was part of the panel that judged the entries in Group A, which included the Brand, International, and Public & Social Services categories.
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
Vipul Mishra , Head - Strategic Alliance & Brand Partnership, Paytm, is on-board OAA 2022 Jury
In OOH News By - July 13, 2022
Vipul comes with close to two decades of core consumer marketing experience and has worked across 5 different industries, namely FMCG, Telecom, Automobile, Fashion Retail and now Fintech industry.
