Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens

In OOH News By M4G Bureau - August 03, 2023

The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).

Coca-Cola Chile Equity OOH & mobile OOH campaign delivers high OTS

In Campaigns By M4G Bureau - August 02, 2023

Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.

Manoj Bajpayee kicks off OAC 2023 on an inspiring & introspective note

In OOH News By N Jayalakshmi - July 28, 2023

“That’s the magic of OOH - it’s larger than life, in your face, bold and beautiful,” said Manoj Bajpayee, distinguished actor and Padma Shri awardee, while setting an affirmative and inspiring context to the Outdoor Advertising Convention 2023 that was inaugurated today at the Manekshaw Centre in Delhi. In an interactive session with Rajiv Raghunath, Managing Editor - Media4Growth and Outdoor Asia, Manoj shared his success journey that is testimony to the power of self-belief and commitment to a dream.

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.

Mayhew takes Love for Life campaign to Westfield London

In Digital OOH By M4G Bureau - June 30, 2023

Mayhew was a winner in Ocean’s annual digital creative competition

‘Multiple brands leverage roadside DOOH in innovative ways’

In Digital OOH By M4G Bureau - June 30, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.

US’ Ballyhoo Media partners with The International SeaKeepers Society to advance climate research in South Florida

In Digital OOH By Rajiv Raghunath - June 14, 2023

Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform

Ocean Outdoor drives retail and roadside development in Scotland’s OOH market

In Digital OOH By M4G Bureau - May 31, 2023

Ocean is installing two large format full motion screens (5m wide x 7.5m high), working in partnership with Edinburgh St James.

PPDS partners with AV service platform provider Userful

In OOH Solutions By M4G Bureau - May 26, 2023

The Partnership sees select Philips digital signage and dvLED displays become officially certified for the Userful Infinity Platform, bringing advanced control and secure management to enterprise customers and mission critical displays.

Argentina-based W351 planning for business footprints in India

In OOH Solutions By Rajiv Raghunath - May 26, 2023

W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.