'OOH helps in creating trade acceptability'

In Viewpoints By M4G Bureau - January 22, 2014

Sahil Gilani, Director, Marketing & Sales, Gits, tells Outdoor Asia how the OOH medium has helped the brand create awareness.

'Put up the sites on time'

In Viewpoints By M4G Bureau - January 21, 2014

Surinder Rana, Head -- Corporate Advertising, Shakti Bhog, in a chat with Outdoor Asia tells why the band plans to increase the spend on OOH advertising while sharing the challenges involved in the medium…

'Integrated OOH plan is critical'

In Viewpoints By M4G Bureau - January 15, 2014

Nikhil Sen, MD, Unibic tells Outdoor Asia how a well thought out media mix and an integrated strategy are critical to a well planned OOH campaign.

HDFC Life taps parents with celebratory activation

In OOH News By VJ Media Bureau - January 07, 2014

The brand organized a birthday-like carnival for parents and children across malls to drive home the message of planning for a safe future.

Dettol's new awareness partner: Dabbawalas!

In OOH News By VJ Media Bureau - December 19, 2013

The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information drive.

'Cost per reach analysis key for OOH spends'

In Viewpoints By M4G Bureau - December 10, 2013

Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.

Pan Vilas goes high on OOH

In OOH News By Bhawana Anand - November 28, 2013

Pan masala brand Pan Villas executes a high recall campaign in North India

UP Talks OOH: Panel discussion on"Removing clutter... who's responsibility...

In OOH News By VJ Media Bureau - November 14, 2013

While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses a challenge for a brand to stand out and get noticed. At UP Talks OOH organised by VJ Media Works to be held on November 15th at Lucknow, the event will hold a panel discussion to address the issue of clutter in the OOH market and whose responsibility it is.

Epic campaign!

In Campaigns By Bhawana Anand - September 16, 2013

DDB MudraMax depicted the story of Mahabharat on OOH to promote Star Plus' new show using the right blend of scale and innovation.

Digital OOH: What ails it?

In OOH News By Bhawana Anand - September 05, 2013

Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take off in any meaningful way. Why? Outdoor Asia probes the different aspects and gets a discussion going . Read on