Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

Triam Veer builds huge OOH presence in Kolkata & ROWB

In Campaigns By Nabamita Chatterjee - May 20, 2014

Balaji Ads has used a variety of media formats for the campaign that includes 150 traditional large billboards, traffic consoles, bus shelters, unipoles, pillar wraps, LED hoarding, cut-outs and live showstoppers

Loyal Ads takes Idea Cellular to great heights in Ooty

In Campaigns By VJ Media Bureau - May 15, 2014

The Chennai-based media owning firm brands over 120 dwelling units on a hill to build a looming presence for the cellular major in the bustling hill station

A new Khiladi creates Darr on OOH!

In OOH News By Bhawana Anand - April 09, 2014

The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.

OOH + activation creates buzz for Hiland Greens

In Campaigns By Nabamita Chatterjee - April 02, 2014

The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their audience .

Tata Photon Max rides high on Volvo Buses

In Campaigns By Nabamita Chatterjee - April 01, 2014

With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the product while the TG is on the move. Read on ....

Media will not get a poll boost, says KPMG

In OOH News By BS Reporter, Business Standard, Mumbai - March 13, 2014

2014 growth projected at 13% against 11.8% in 2013

'Need more quality than quantity'

In Viewpoints By M4G Bureau - March 06, 2014

Stanley Sofas, a premium sofa brand, is a frequently seen name in the OOH space in Bangalore and other metros. Sunil Suresh, MD, tells Outdoor Asia how the OOH medium works for the brand in Bangalore and rest of Karnataka, while sharing the challenges and factors that can drive better use of the medium.

Kolkata cheers for KKR with digital interactivity

In OOH News By Nabamita Chatterjee - February 25, 2014

The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR

Vodafone calls attention to road safety

In OOH News By VJ Media Bureau - February 24, 2014

Along with 500 children and 800+ Vodafone employees, the brand is promoting road safety in New Delhi as part of a major activation drive.