Ludhiana MC working on plan to implement new ad policy

In OOH News By M4G Bureau - April 19, 2018

While the policy implementation has to be completed in two months’ time, the final approval and implementation will take some more time as each city of Punjab is unique in landscape

‘OOH is a major medium for us’

In Viewpoints By Bhawana Anand - April 14, 2018

A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.

Punjab Govt notifies new ad policy

In OOH News By M4G Bureau - March 28, 2018

While new advertising opportunities like LED & LCD have been permitted; the biggest issue i.e. illegal media has been tackled with strict policy implementation and compliance with all provisions.

BMTC ushers in infotainment on buses; new window for advertising

In OOH News By M4G Bureau - March 20, 2018

While BMTC has taken this step to counter the competition posed by cab aggregators in the city with regard to getting a large share of the passenger traffic, the investment cost and operations of the infotainment systems will be met from advertising revenues

Nirav Modi scam dents OOH to some extent

In OOH News By Bhawana Anand - February 28, 2018

While the scam has hit the business, specialist agencies believe that there are no major longer-term implications

‘OOH advertising works well for my brand’

In OOH News By Bhawana Anand - February 13, 2018

The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India

Eco-friendly fabric gradually finding market in Chattisgarh, though it’s still early days

In OOH Solutions By Bhawana Anand - February 07, 2018

While the demand for fabric prints is still negligible, there is some traction for the business. Most of the demand is coming in for short formats like backlit and frontlit displays

NEC Display Solutions acquires LED solutions provider S[quadrat]

In OOH Solutions By M4G Bureau - February 06, 2018

The acquisition further strengthens and positions NEC as one of the world’s leading visual solutions provider while supporting a more consultative market approach focusing on in-depth understanding of customer challenges and vertical industry opportunities

Audi India gives wing to #A5BratPack campaign

In Campaigns By M4G Bureau - February 05, 2018

A Jet Airways’ Boeing 737 airplane has been wrapped with creatives promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations

Vodafone paints the town red during Uttarayan

In Gallery By M4G Bureau - January 17, 2018

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills