Century Group acquires exclusive media rights for 3 airports in North East

In OOH News By Bhawana Anand - January 16, 2019

The rights have been acquired at Shillong, Tezpur and Lilabari airports

TVS Ntorq 125 ‘Bumblebee’ transformer races ahead

In Campaigns By M4G Bureau - January 08, 2019

The model was conceptualised by Dentsu India, Bengaluru and created by Rahul KP, a Bengaluru based artist

Lead Ads forges ahead with sole rights at 25 rly stations in Punjab

In OOH News By Bhawana Anand - January 04, 2019

The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc

‘OOH ad revenues increasing y-o-y’

In Viewpoints By Shradha Mishra - December 31, 2018

While the outdoor industry plays an important role in city development, every media owner must strictly adhere to safety and regulatory norms, says Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation (PCMC)

‘Samsung Within’ stories go big on digital OOH

In Digital OOH By M4G Bureau - December 14, 2018

Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’

Red Chillies’ ‘Zero’ spice at Mumbai airport

In OOH News By M4G Bureau - December 09, 2018

The brand in association with Mumbai Duty Free has lined up lots of attractive offers at Mumbai airport to promote the upcoming movie ‘Zero’

Meet the new ‘Bijness Bhai’ in town

In OOH News By M4G Bureau - December 06, 2018

The campaign by cloud platform major GoDaddy revolves around the partnership with M.S Dhoni to digitally support emerging businesses in the country

Nominations open for FEPE International 2019 Awards

In OOH News By M4G Bureau - November 30, 2018

Closing Date for all Nominations is March 1, 2019

Global spends on DOOH to grow at 10.1% until 2021

In Research By M4G Bureau - November 26, 2018

Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report

BBMP to check media material used on Bengaluru skywalks, BQS

In OOH News By M4G Bureau - October 29, 2018

In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if the same is bio-degradable