Sapphire expands transit portfolio with new acquisition

In OOH News By Bhawana Anand - January 03, 2020

The company has bagged sole rights for 96 BRT bus shelters in the capital

Mahindra Happinest integrated campaign including OOH attracts positive outcome

In Campaigns By M4G Bureau - December 24, 2019

The campaign’s success was marked by the project receiving more than 1000 applications within the first 3 weekends of its launch

Ninja Media Creations uses audio ads to spread a strong message

In Campaigns By Pray Jani - December 23, 2019

A public awareness campaign against the use of plastic was executed through audio ads at Bhilai Power House Station

Philips taps DOOH capabilities for real-time updates on outdoors

In Digital OOH By M4G Bureau - December 17, 2019

The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure

Sandesh’s latest event on engaging with young readers

In Campaigns By Pray Jani - December 13, 2019

Sandesh Knowledge Challenge looks to promote reading and writing habits among school-going children

Seedooh creates new roles to drive global biz expansion

In Digital OOH By Rajiv Raghunath - December 12, 2019

Seedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APACSeedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APAC

Magic Land built on Outdoors

In Campaigns By M4G Bureau - December 12, 2019

Fundraising for a child protection centre starts at the bus stop

“We are miles ahead of competition”

In Viewpoints By Bhawana Anand & Pray Jani - December 02, 2019

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network is extremely proud of the decade long journey of Posterscope India. He expects the specialist agency to double its annual business growth over the next 10 years while raising the benchmark standards for the industry. Edited excerpts of the interview

IKEA comes on wheels to Mumbai

In Campaigns By M4G Bureau - November 28, 2019

A mobile truck with functional and furnished rooms provides Mumbaikars the ability to touch, feel and be inspired with IKEA products and solutions

Lucknow Metro goes Blue to support child rights protection

In Campaigns By M4G Bureau - November 25, 2019

Photo booths were installed at all the metro stations, volunteers posted at these photo booths encouraged visitors to click their pictures and support the cause