Ogilvy Delhi wins creative duties of Sleepwell

In OOH News By M4G Bureau - April 03, 2020

The brand looks to expand its product portfolio whilst maintaining its strong growth in the mattress category

A perfect time for OOH to regroup: Moving Walls

In Digital OOH By Rajiv Raghunath - March 31, 2020

The smarter option would be to start changing the way the medium is sold

Hotstar’s free entertainment is longer than this billboard

In Campaigns By M4G Bureau - March 18, 2020

In association with The Social Street, the OTT brand unveiled India’s longest billboard showcasing range of content offering to keep you covered while at home

Khatron Ke Khiladi plays well on Outdoors

In Campaigns By M4G Bureau - February 24, 2020

The GEC channel partners with Bright Outdoor Media to execute the show promotional campaign

Ocean Outdoor restructures UK sales team

In OOH News By M4G Bureau - February 20, 2020

The new structure will be operational from the start of April, shortly after Ocean relocates to new Soho premises in Argyll Street, close to Oxford Circus; London Nick Shaw is elevated to Chief Revenue Officer

Gurbaksh Singh to lead newly launched DAN’S Innovation Lab

In OOH News By M4G Bureau - February 07, 2020

Led by Gurbaksh Singh, erstwhile chief creative technologist at Dentsu Webchutney, DAN Innovations Lab India will drive solutions for clients keeping creative and tech at its functional core

Adcity ties up with Moving Walls for ad-tech solutions in Apac markets

In Digital OOH By M4G Bureau - January 30, 2020

The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes and stronger understanding of audience behaviours and mobility

Elusive young audiences like, want, trust, respond to live broadcast content on DOOH: Ocean study

In Research By Rajiv Raghunath - January 30, 2020

18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels

India to get 100 new malls by 2022 end

In OOH News By Pray Jani - January 27, 2020

Metro cities to see a majority of 69 new malls, while the rest 31 to be opened in tier 2 and 3 cities

Fabian Cowan, President, Posterscope India to address 2nd Transit Media Talks in Mumbai on Feb 6

In OOH News By M4G Bureau - January 23, 2020

Fabian Cowan will be sharing his perspectives on the theme -- ‘Are agencies willing to bet bigger on transit media?’