Nova on-boards Option Designs agency to handle integrated marketing services

In OOH News By M4G Bureau - September 03, 2020

The agency will be curating the media strategy while increasing the brand visibility of the brand

Dentsu Impact elevates Ajit Devraj & Anupama Ramaswamy to Managing Partners

In OOH News By M4G Bureau - September 01, 2020

Ajit will be the business lead while Anupama will head the creative arm of the agency in their new roles

Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

Maruti Suzuki to boost 'Move Up' philosophy via OOH branding

In OOH News By M4G Bureau - August 06, 2020

The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media

Innocent, OOH Tommy, Brave, MullenLowe London top Ocean Outdoor Crucial Creative Competition

In OOH News By M4G Bureau - July 31, 2020

Innocent takes jackpot £500,000 top prize; Monkey Shoulder, Lovehoney and NHS also win media space

Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign

In Digital OOH By M4G Bureau - July 28, 2020

The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media

TPS Engage partners MFour to reinforce DOOH campaign RoI

In Digital OOH By Rajiv Raghunath - July 23, 2020

Advertising clients will be able to track consumer feedback real-time against business KPIs

Philips Professional Display Solutions appoints Andrea Greguoldo of Samsung Electronics

In OOH Solutions By M4G Bureau - July 22, 2020

Andrea, who has also held sales management positions at DigiLED, LEDman, Lighthouse, will be responsible for driving sales and awareness of Philips Professional Display Solutions’ expanding range of LED solutions to the Italian marketplace

Philips PDS launches reward program for installation partners to restart business operations

In OOH Solutions By M4G Bureau - July 09, 2020

The ‘InSync’ program series provide exclusive product deals, finance packages and sales incentives

Dentsu India elevates Indrajeet Mookherjee to the role of President

In OOH News By M4G Bureau - June 26, 2020

Erstwhile Executive Vice President, Indrajeet has been promoted to the role of President with an immediate, effective and he will continue to report into Simi Sabhaney, CEO, Dentsu India