Results For "HIL"
391 News Found
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
MediaCom makes children’s wishes come true in magical outdoor campaign
In Digital OOH By M4G Bureau - April 18, 2022
This unusual idea turns a glorious collection of children’s drawings into real life renders, accompanied by the simple question - How will you make our children’s wishes come true?
Armour Digital OOH is ‘Powered By’ Sponsor of Outdoor Advertising Convention (OAC) 2022
In OOH News By M4G Bureau - April 06, 2022
OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani
Sapphire Media Services take up Title Sponsorship of Outdoor Advertising Convention (OAC) 2022
In OOH News By M4G Bureau - April 05, 2022
The 16th Outdoor Advertising Convention (OAC) will be held on August 17-18 at The Westin Mumbai Powai Lake (earlier Renaissance Mumbai Convention Centre)
Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall
In OOH News By Rajiv Raghunath - March 23, 2022
The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.
UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London
In Digital OOH By Rajiv Raghunath - March 15, 2022
As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.
“The media business is like a sail boat”
In OOH News By M4G Bureau - March 09, 2022
Meenakshi Menon, founder of Spatial Access (part of Deloitte), drew some interesting parallels between sailing and running a media business and the life lesson therein while addressing the India Talks OOH conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.
‘Programmatic has really stepped up in OOH’
In Viewpoints By Rajiv Raghunath - March 08, 2022
Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.
Honda Motorcycle & Scooter India furthers road safety awareness in Chennai
In OOH News By M4G Bureau - February 28, 2022
The automobile major’s initiative, launched along with Greater Chennai Municipal Corporation, connected with 42,000+ people in the city
‘Programmatic OOH is not here to replace traditional OOH, but to complement it’
In Viewpoints By Rajiv Raghunath - February 14, 2022
Dorota Karc, Head of Programmatic, WallDecaux provides a detailed outlook on programmatic OOH in an interview with Rajiv Raghunath. With over 10 years of experience in global online marketing, Dorota gained special expertise in programmatic, data and cross-channel technologies while working in different positions for digital marketing agency spacedealer, data provider Eyeota, Zalando and UEFA.