Gurugram civic body sees surge in ad tax revenues

In OOH News By M4G Bureau - February 26, 2018

Municipal Corporation of Gurugram (MCG) recorded 33% increase in ad tax revenues in 2016-17, from Rs 12.01 crore in 2015-16 to Rs 16.07 crore in 2016-17

Paytm Metro criss-crosses Gurugram to promote Metro recharge

In Gallery By M4G Bureau - January 10, 2018

Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service

Paytm Metro criss-crosses Gurugram to promote Metro recharge

In Campaigns By M4G Bureau - January 10, 2018

Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service

Pepsi Black makes a big splash on Rapid Metro

In Gallery By M4G Bureau - January 09, 2018

The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram

Pepsi Black makes a big splash on Rapid Metro

In Campaigns By M4G Bureau - January 08, 2018

The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram

Gurugram’s Ambience Mall plans for more DOOH & interactive media

In Digital OOH By Bhawana Anand - December 18, 2017

The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

In OOH News By M4G Bureau - November 22, 2017

Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

‘As demand for green printing picks up, costs are bound to come down’

In OOH Solutions By Bhawana Anand - November 22, 2017

Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference held in Gurugram

‘OOH should give brands innovative, iconic, interesting experience’

In OOH News By Bhawana Anand - November 21, 2017

Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space

Delhi NCR Talks OOH inaugurated at Le Meridien Gurugram

In OOH News By M4G Bureau - November 17, 2017

Delhi NCR Talks OOH Conference was inaugurated by R K Singh, ED – Commercial, AAI, Prem Shankar Jha, Dy. Commissioner, SDMC, Noomi Mehta, Chairman, IOAA, Atul Shrivastava, Group CEO, Laqshya Media Group, and Vasant Jante, MD, VJ Media Works