India sees increased mobility under Unlock Phase 1, says Google report

In Research By Bhawana Anand - July 01, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential

How India travelled during lockdown?

In Research By M4G Bureau - June 10, 2020

Google’s data on public movement shows the fluctuating footfall at different touchpoints amid the COVID19 of various states

“DOOH has always been a part of the plan” says Atul Shrivastava

In OOH News By Bhawana Anand - January 08, 2020

The media conglomerate plans to invest in DOOH media in Chennai commanding 35 per cent share in the overall market

Now Google dons the role of your nearest store locator

In Campaigns By M4G Bureau - September 03, 2019

The OOH campaign promotes the brand’s search engine efficiency that helps users locate their nearest store for a range of products and services

‘Invest in modernising business processes’

In Viewpoints By Rajiv Raghunath - August 14, 2019

Barry Cupples, Global CEO, Talon underlines the importance of data-driven campaign planning and evidence-based measurement of the medium

‘Global brands seek more creative use of OOH’

In Viewpoints By Bhawana Anand - November 12, 2018

Anita Nayyar, CEO - India & South Asia, Havas Media Group and CEO - Havas Group, North India shares her perspectives on the key factors that will induce global brands to go big on Indian OOH canvas

OAA 2018 — Kinetic India wins ‘Campaign of the Year’ award for Google Maps campaign

In OOH News By M4G Bureau - July 30, 2018

Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3 each)

‘Connecting with the connected’

In Viewpoints By Gautam Bhirani - June 20, 2018

In a world where even relationships are digitised today, it is vital to assess the impact of OOH on the digitised consumers

Broadsign brings on board Adam Green joins as SVP & GM, Broadsign Reach

In OOH News By M4G Bureau - May 15, 2018

Prior to joining Broadsign, Green spent eight years at Google, where he helped grow the company’s cloud-computing division and managed its relationship with Canadian tech giant Shopify

Google dials into OOH to highlight Pixel 2 features

In Gallery By M4G Bureau - November 13, 2017

The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India