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1388 News Found
Tanishq unveils Aagomoni collection on OOH
In Gallery By M4G Bureau - October 04, 2017
Kartik Iyer elevated to President - Media Brands; Shripad Kulkarni to move out by year-end
Tanishq unveils Aagomoni collection on OOH
In Campaigns By Ria Banerjee - October 04, 2017
The brand used a variety of OOH formats that included hoardings to branded mobile vans
Republic goes outdoor to highlight channel’s leadership position
In Campaigns By M4G Bureau - October 04, 2017
Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru
“Interactive OOH will provide more storytelling opportunities’
In Viewpoints By Bhawana Anand - October 02, 2017
A homegrown brand Mother Dairy views OOH as a multi-faceted platform for communications. With DOOH media gradually coming into its own, there is a lot more than brands to go for in the OOH space, shares Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd.
Google launches teaser campaign around its soon-to-be launched smartphones
In Campaigns By M4G Bureau - September 30, 2017
The brand takes the OOH medium by storm worldwide to create a suspense around its mobile launch event
‘OOH has everything going for it’
In Viewpoints By Bhawana Anand - September 23, 2017
Amarjeet Hudda, COO, Laqshya Solutions believes there is nothing that outdoor medium lacks; the industry is growing at double digits and has enough science involved behind planning and buying. The only thing that the industry lacks is a common currency for audience measurement. Edited excerpts of the interview:
Primesight BT ad contract in Northern Ireland goes live
In Digital OOH By M4G Bureau - September 22, 2017
The inclusion of Northern Ireland into the rest of the UK BT estate is a first for the contract and further cements Primesight's expansion into new markets and environments
Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners
In OOH News By M4G Bureau - September 19, 2017
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
Flipkart goes big on OOH for strong build-up to ‘Big Billion Days’
In Gallery By M4G Bureau - September 18, 2017
Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.
Netflix goes outdoor for the build-up to ‘Narcos’ launch
In Gallery By M4G Bureau - September 18, 2017
The campaign was executed in Mumbai and Bengaluru, using mainly large formats
