Results For "Go"
1388 News Found
‘OOH design must befit the streetscape’
In Viewpoints By Manu Mahajan - January 22, 2018
OOH has the power to shape streetscape which reflect the vitality and character of an area, allowing for a complex interplay of various elements (below and above ground), and careful juxtoposition of these elements is going to result in memorable and unique streetscapes
Ogilvy India Announces New Roles For Prem Narayan and Balagopalan Ganapathy
In OOH News By M4G Bureau - January 19, 2018
In his capacity as Chief Strategy Officer, Prem will lead the planning team to drive the national agenda whereas Ganapathy will work with the city business heads and CCOs to drive the planning agenda
SBI promotes healthy life with Green Marathon
In Gallery By M4G Bureau - January 19, 2018
The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City
SBI promotes healthy life with Green Marathon
In Campaigns By M4G Bureau - January 19, 2018
The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City
Programmatic a catalyst for small screen networks
In Digital OOH By M4G Bureau - January 19, 2018
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media
‘Outdoor outperforms print, TV in CY2017 the Down Under’
In Research By M4G Bureau - January 18, 2018
The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.
Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist
In OOH News By M4G Bureau - January 17, 2018
Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and Business Development
Knorr soups up the Italian flavour
In Campaigns By M4G Bureau - January 15, 2018
The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move
Spotify sets the tone for 2018 in the spirit of ‘hope and optmism’
In Campaigns By M4G Bureau - January 14, 2018
Created by Spotify's in-house agency, the out of home campaign has been unveiled in seven U.S. cities (New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations
FEPE opens contest for annual awards, introduces Rising Star Award
In OOH News By M4G Bureau - January 12, 2018
The Rising Star Award be awarded to someone aged 30 or under who has made an outstanding contribution to the OOH industry while directly employed in the OOH industry, working for a media owner, specialist or technology company