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WOO heads to Cape Town for first in-person Africa Regional Forum, registration open
In OOH News By M4G Bureau - November 20, 2023
The Africa Forum will take place on March 11-13, 2024 at Westin Cape Town hotel in the shadow of Table Mountain and overlooking Table Bay
‘Go beyond conventional ads to get the ‘heads-down’ generation’
In Digital OOH By M4G Bureau - November 17, 2023
Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater to a demographic deeply immersed in digital devices. So brands need to acknowledge this and accordingly strategise their communication.
OOH Capital appoints Claudia Damas, Rachana Lokhande as partners for LATAM, India markets
In OOH News By M4G Bureau - November 16, 2023
OOH Capital Chairman Tom Goddard says: "Growing our geographical coverage with two highly experienced partners is a great way to celebrate our first two years in business.”
Unravelling the multi-layered tech stack for OOH
In OOH News By Rajiv Raghunath - November 09, 2023
Tom Goddard, President, WOO in conversation with Andreas Soupliotis, Founder & CEO of Hivestack
Addressability, flexibility, measurability vitally important: Gregory Fournier
In OOH News By Rajiv Raghunath - November 08, 2023
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard
In OOH News By Rajiv Raghunath - November 02, 2023
WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali
Signpost India unveils Kolkata’s first OOH 3D anamorphic display during Durga Puja celebrations
In OOH News By M4G Bureau - October 30, 2023
Greenply, Senco Gold and Diamonds are among brands that have featured on this Signpost India media
World Out of Home Organization announces first in-person Africa Forum
In OOH News By Rajiv Raghunath - October 30, 2023
The Forum will take place in Cape Town, South Africa during March 11-13, 2024
ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP
In OOH News By M4G Bureau - October 30, 2023
In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.
Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh
In OOH News By M4G Bureau - October 27, 2023
The project will harness AI, other advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the city within the framework of Vision 2030 goals.