Jammu MC has imposed hoardings ban on various properties

In OOH News By M4G Bureau - March 01, 2018

The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium, Graveyard, Government offices, parks, and gardens

Surat MC sets ambitious target of Rs 100 cr ad tax revenues

In OOH News By M4G Bureau - February 28, 2018

Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating revenue for the civic body

Grandesign brings on board Doug Hecht to reinforce $100mn growth plan

In OOH News By M4G Bureau - February 27, 2018

Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive the company to the top of the marketing food chain.

GMG’s CoZone 2.2 renders ultra-high res to large formats

In Digital OOH By M4G Bureau - February 21, 2018

The maximum image resolution has been increased to 7000 pixels and can go even finer. If the user is required to go deep into detail or work with large formats, image data can be displayed at an ultra-high resolution of 15,000 pixels

Dineout goes big on OOH to promote dining festival

In Campaigns By Bhawana Anand - February 19, 2018

The OOH driven marketing campaign was designed to make dinning out a special experience by allowing masses to try new restaurants and cuisines at a lucrative deal

OOH to grow 10% in 2018: Pitch Madison Report

In Research By M4G Bureau - February 16, 2018

Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%

Swift goes to town with ‘Be Limitless’ proposition

In Gallery By M4G Bureau - February 14, 2018

Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas

Karnataka Govt ups the OOH quotient with pan-state campaigns

In Gallery By M4G Bureau - February 14, 2018

Leading media owning firm Srishti Group has been instrumental in driving the key government’s campaign in Bengaluru and Rest of Karnataka

Swift goes to town with ‘Be Limitless’ proposition

In Campaigns By M4G Bureau - February 13, 2018

Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas

HC asks Karnataka Govt, BBMP for action taken report on unauthorised flex hoardings

In OOH News By Bhawana Anand - February 08, 2018

Although criminal cases have been lodged against the offenders, no action has reportedly been taken under the Karnataka Open Places (Prevention of Disfigurement) Act, 1981