Results For "Go"
1388 News Found
FEPE International announces 2018 Awards winners
In OOH News By M4G Bureau - June 08, 2018
The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo
FEPE Congress gets underway in Sorrento, Italy
In OOH News By M4G Bureau - June 07, 2018
The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver
Gogia Print-O-Grafix adds eco-friendly machine to its kitty
In OOH Solutions By M4G Bureau - June 05, 2018
The machine prints on backlit fabric, acrylic, glass and metal
Ocean Outdoor acquires Scotland’s Forrest Media
In OOH News By Rajiv Raghunath - June 04, 2018
The deal expands Ocean’s national footprint and enhances its position as a leading large format DOOH operator in the UK, with an offering which will now include Edinburgh and Glasgow
Vimal Singh and Varun Khullar team up for Happy mcgarrybowen’s Gurgaon operations
In OOH News By M4G Bureau - June 01, 2018
Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint
Fast Track Integrated Marketing services retains Guwahati airport media rights
In OOH News By M4G Bureau - May 29, 2018
The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities
‘Sports unites audiences through their universal passion’
In Viewpoints By Bhawana Anand - May 26, 2018
Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.
Bisleri Fonzo fizzes up with #MMMbhiAAHbhi
In Campaigns By Ria Banerjee - May 25, 2018
Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to the youth with a healthy and refreshing choice for sultry summer
‘MCG move is arbitrary & inconsistent with the set regulatory norms’
In OOH News By Bhawana Anand - May 21, 2018
Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing the media rights
“OOH provides a canvas to bring out an idea”
In Viewpoints By Bhawana Anand - May 19, 2018
M3M India is a well recognised brand name in the Delhi NCR real estate industry that has gained its stature because of the quality of their projects and professional approach. Amber Paintal, Head Marketing, M3M India, believes that OOH helps a brand to capture the attention of the target audience that is always on the go