Odisha beckons tourists globally ahead of Hockey World Cup

In Campaigns By M4G Bureau - October 18, 2018

Odisha Government has unfurled a full-fledged OOH campaign within India and the overseas

Govardhan Milk makes a health statement on JCDecaux Citylights network

In Gallery By M4G Bureau - October 11, 2018

The brand has targeted the residential areas in particular while rolling out the campaign

‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising

Govardhan Milk makes a health statement on JCDecaux Citylights network

In Campaigns By M4G Bureau - October 09, 2018

The brand has targeted the residential areas in particular while rolling out the campaign

KSRTC invites bids for advertising on different categories of buses

In OOH News By M4G Bureau - October 05, 2018

Bids invited for awarding license for the display of advertisement in KRSTC fast passenger category buses, ordinary buses and KURTC Buses on the auction cum tender basis for five years separately

FoodPanda tempts masses with food celebration

In Campaigns By M4G Bureau - October 03, 2018

The biggest food party is being prompted by a humongous OOH drive with strategic cluster branding in different cities

On-ground activation tops Britannia’s rural market strategy

In OOH News By Bhawana Anand - September 28, 2018

The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets

Static displays not enough to drive DOOH growth: Tom Goddard

In Digital OOH By Rajiv Raghunath - September 28, 2018

Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement

Popodax goes many a mile in Chennai

In Campaigns By M4G Bureau - September 26, 2018

The brand is opted for branding of 200 cabs in the city; campaign executed by JugnooMedia

ALOOH to hold regional conference in Bogota, Colombia

In OOH News By M4G Bureau - September 22, 2018

The objective of the regional conference is to help the OOH firms in the Latin American region to forge cross-border partnerships, and share industry best practice