‘Global brands seek more creative use of OOH’

In Viewpoints By Bhawana Anand - November 12, 2018

Anita Nayyar, CEO - India & South Asia, Havas Media Group and CEO - Havas Group, North India shares her perspectives on the key factors that will induce global brands to go big on Indian OOH canvas

Govt move to privatise 6 AAI airports likely boost for airport media biz

In OOH News By Rajiv Raghunath - November 12, 2018

The move to further develop Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru airports via the PPP route is in tune with marked increase in air passenger traffic growth

Audi gives New Yorkers a good ‘view from the top’

In Campaigns By M4G Bureau - November 09, 2018

The automaker bought a billboard in New York City on the roof of a building surrounded by office towers, including Bank of America and Salesforce

OPPLE Lighting unveils new LED Utility 2 HV strip lights

In OOH Solutions By M4G Bureau - November 06, 2018

Its optical material is of high-quality PVC with good flexibility in shape which helps in easy application

‘OOH delivers good RoI & strong brand recall among TG’

In Viewpoints By Shradha Mishra - October 30, 2018

Shreyansh Kapoor, Vice President, Kashi Jewellers shares the brand’s outlook on OOH advertising

‘OOH advertising is a good catalyst for product promotion’

In Campaigns By Shradha Mishra - October 25, 2018

FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities

Jamshedpur FC goes for green goals

In OOH Solutions By M4G Bureau - October 25, 2018

On the West Stand, the front facia branding has been produced using large format eco-friendly fabric printing instead of flex

Odisha beckons tourists globally ahead of Hockey World Cup

In Gallery By M4G Bureau - October 24, 2018

Odisha Government has unfurled a full-fledged OOH campaign within India and the overseas

Rajasthan Govt opts for Delta LED screens to drive public & social messaging

In Digital OOH By M4G Bureau - October 24, 2018

The 44 full colour and full motion LED display boards, each measuring 3.84m wide and 2.88m tall, are installed at various locations in Rajasthan, and were built using Delta’s cutting-edge outdoor LED technology

EverGlow sees strong business prospects in OOH space

In Digital OOH By Shradha Mishra - October 22, 2018

In the wake of stringent norms governing flex displays, demand for digital displays is expected to go up