Will the wait for hoardings comeback on Bengaluru streets end soon?

In OOH News By M4G Bureau - March 06, 2024

The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays

Srishti bags exclusive 7-year ad rights for Veer Savarkar International Airport, Port Blair

In OOH News By Rajiv Raghunath - February 14, 2024

The airport is the veritable gateway to expanding tourism and other businesses in the archipelago

Ocean Outdoor CEO Tim Bleakley to headline WOO Africa Forum in Cape Town

In OOH News By Amrit Mishra - February 12, 2024

Tim Bleakley is expected to draw parallels between the African market and Europe, where Ocean boasts a multi-country business presence

Canara Bank’s 'Be Cyber Smart' audio campaign aloud at state bus transport stations

In Campaigns By M4G Bureau - February 09, 2024

The 'Be Cyber Smart' campaign has been successfully launched at 489 bus stands in the states of Karnataka, Maharashtra, Haryana, Punjab, Gujarat, Himachal Pradesh, Rajasthan and Goa

Hivestack by Perion partners with Eletromidia to integrate digital inventory across 46,000 screens in Brazil

In Digital OOH By M4G Bureau - February 08, 2024

Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s SSP and ad server

Striking a balance between peace and prosperity: An Inspiration capsule by Gopi Krishnaswamy

In OOH News By Neelambari Kakaraparthi - February 06, 2024

Gopi Krishnaswamy, Founder & CEO, Llama, Author, Teacher - Google Leadership Institute advocates for a shift towards cherishing success in the form of contentment and happiness.

Gopi Krishnaswamy, Founder & CEO, Llama, Author, Teacher - Google Leadership Institute to conduct session on ‘Mindfulness for Sustained Success’

In OOH News By M4G Bureau - January 31, 2024

Gopi Krishnaswamy, a Zen practitioner, teacher, and author, is a senior executive turned Mindfulness Meditation teacher who walked away from conventional corporate success into Zen.

Goafest 2024 to be held during May 29-31

In OOH News By M4G Bureau - January 24, 2024

Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms: Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia

‘OOH needs to major on impact as well as measurement in 2024’

In Viewpoints By M4G Bureau - January 16, 2024

WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.

Tiger Party once again orchestrates New Year’s Eve countdown in Times Square

In Digital OOH By Rajiv Raghunath - January 03, 2024

From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential