OOH goes green-friendly, Raj Outdoor shows how

In OOH News By Bhawana Anand - November 13, 2019

The regional media owner, instead of cutting down trees located near the site, includes them in the advertising structure in Jamshedpur

Van Heusen activates customer engagement at Mumbai Airport

In Campaigns By M4G Bureau - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

FIFA dribbles in through the Gateway of India

In Campaigns By Pray Jani - November 12, 2019

The MAX, a joint venture between Tribes group and DDB, has been mandated to create an iconic event to announce the arrival of the tournament

Mumbai media owners’ goodwill gesture on Guru Nanak Jayanthi

In OOH News By Pray Jani - November 12, 2019

In the metropolitan Mumbai area, major media owners offer their hoardings space to spread a special message on the occasion of the 550th Guru Nanak Jayanthi

“OOH is a key marketing lever for us”

In Viewpoints By Bhawana Anand - November 11, 2019

Gurpreet Kaur, Head of Marketing, Mrs. Bector Food Specialists Ltd. shares that relevance of the OOH medium in a captive market like Delhi

‘User engagement must lead to user sustenance’

In OOH News By Bhawana Anand - November 08, 2019

Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement

Brands celebrate Diwali across Mumbai Airport

In OOH News By M4G Bureau - November 07, 2019

Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.

Reusing flex for a noble cause: ‘Clothing Man’ shows how

In OOH News By Bhawana Anand - November 06, 2019

In a conversation with Media4Growth, Anshu Gupta, also called the ‘Clothing Man’ and the Founder- Director of Goonj, a national voluntary organisation, shares how they recycle PVC flex banners and use them to serve the needy.

IndiGo to boost 1st time travellers with OOH campaign

In OOH News By M4G Bureau - November 04, 2019

The airline plans to encash emotions of new travellers with scenic locations and quirky creative

“D”OOH: Revival of outdoor

In Viewpoints By M4G Bureau - November 04, 2019

Digital technologies are making OOH the go-to media for brand advertising