Digital print for your branding: Can you maximize the impact?

In OOH News By M4G Bureau - June 12, 2020

How does a brand ensure good quality print for maximum impact? How does it find the right print solution? These are some of the questions that leading print industry player HP will be addressing at the online interactive session to be held on June 19th.

How India travelled during lockdown?

In Research By M4G Bureau - June 10, 2020

Google’s data on public movement shows the fluctuating footfall at different touchpoints amid the COVID19 of various states

RoshanSpace supports MAHA govt in “Mission Begin Again”

In Campaigns By M4G Bureau - June 09, 2020

Thanking the efforts of the state authorities, RoshanSpace runs a gratitude campaign to praise the efforts of Thackeray Govt.

Dr. Sandeep Goyal appointed as first CEO of Punjab CSR Authority

In OOH News By M4G Bureau - June 08, 2020

Newly set-up Punjab CSR Authority to look at attracting funds and streamlining various corporate social responsibility activities, in the State

‘Best time for brands to invest in the OOH medium’

In Viewpoints By Bhawana Anand - June 08, 2020

Posterscope’s President APAC, Haresh Nayak shares his take on the unfolding opportunities for the brands and OOH industry in the Unlock Phase 1

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

Portugal’s TOMI smart city displays go touchless

In Digital OOH By M4G Bureau - June 03, 2020

The user need to read the QR Code on the screens with a smartphone to explore all the contents (news, events, points of interest, public services, transport) or even take a photo

Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH

In Digital OOH By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

Dollar Industries adorns new ‘Wear the Change’ brand identity

In OOH News By Ria Banerjee - May 29, 2020

The company unveils the new logo ‘Wear the Change’- #DollarBadalGaya through a digital event in the presence of its brand ambassador Akshay Kumar

OOH worldwide market projected to grow by US$ 11.1 Billion

In OOH News By M4G Bureau - May 29, 2020

The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era